Ginebra San Miguel ushered in the season of fiestas through the launch of the limited edition shrink wrapped bilog bottle during the Ati-Atihan, Sinulog and Dinagyang festivals in Aklan, Cebu and Iloilo this January.
The design provides a fresh look to the Philippines pioneer gin brand which has been part of every local celebration since 1834. This special edition bottle is a collectors item. It marks the 178 years of celebrations and fiestas that we Filipinos have shared with Ginebra San Miguel, said Marketing Manager Nelson Elises.
The bottle is literally wrapped with a shower of colors with the Masskara Festival of Bacolod and the Ati-Atihan of Kalibo, the Pahiyas Festival in Lucban and the Panagbenga Festival in Baguio City prominently displayed, among others. This is also our way of way of thanking our millions of consumers for having helped Ginebra San Miguel keep its distinction of being the worlds largest-selling gin, Elises added.