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One Ginebra Nation.

One Ginebra Nation.

Your favorite Ginebra San Miguel drinks with a fun twist
that's best for you.
A Year of Unwavering Strength
1834 and Archangel dominate Manila Gin Festival 2026 with top honors
Build your career with GSMI

POV: Sue Ramirez gives you a new #PrimeraKlaseng look and a smooth shot of Primera Light Brandy.

Tatak ng Tapang, Tatak Ginebra’ campaign honors the battle scars of real-life courage

Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest campaign, “Tatak ng Tapang, Tatak Ginebra,” a powerful evolution of its long-standing celebration of Filipino courage. This time, the spotlight is on real people—four personalities whose strength is etched not in fiction, but in the very scars they carry on their bodies. According to Sales and Marketing Manager Allan Mercado, the campaign, which was launched digitally on December 31 to usher in the new year, marks a meaningful shift. “This is different from the past. We are honoring actual people—ordinary individuals whose stories our consumers can truly relate to. Our hope is that they inspire others through their authenticity and relatability to pursue their dreams, no matter how big or ambiguous.

1834 and Archangel dominate Manila Gin Festival 2026

Ginebra Calendar Girl 2026: Sue Ramirez

The Siren has arrived!

Watch the exclusive Same Day Edit of the Ginebra San Miguel 2026 Calendar Girl launch featuring the fearless and authentic Sue Ramirez. From her stunning “Street Siren” layouts to the electrifying energy at the Manila Diamond Hotel, witness how Sue embodies the “Never Say Die” spirit.

Six years in the making, and now she’s finally on the calendar. Cheers to the new Queen of Ginebra!

Salamats, Pri!

POV: Sue Ramirez gives you a new #PrimeraKlaseng look and a smooth shot of Primera Light Brandy

THE SIREN CALLS: Sue Ramirez captivates as 2026 Ginebra San Miguel Calendar Girl

Ginuman na! Ginebra na! Summer Instore Raffle Promo

Summer Just Got Better with Ginebra San Miguel!
Sip, celebrate, and WIN! Join our Ginuman na! Ginebra na! Summer Raffle Promo and make this summer unforgettable. Madaling lang sumali! BUMILI! IPALIT AT IHULOG!

Ginebra San Miguel to give away
₱80 million worth of prizes

Primera Klaseng Ride Under The Cap Promo Gear 2

Primera Klaseng Ride Under The Cap Promo Gear 2 is here!

Get a chance to win a BMW G310R Roadster Motorcycle and other instant cash prizes.

Watch the video to know how.

Terms and conditions apply.

See posters for more details.

Promo runs from September 15 to February 28, 2026.

Promo Reminders:

  • Promo is open to consumers 18 years old and above only.
  • GSMI reserves the right not to accept caps that are deemed to be fake or counterfeits at any point of the promo duration.
  • GSMI employees, third party agencies, suppliers and their family members up to the second degree of consanguinity are not allowed to win at any point of the promo.

Per DOH-FDA CFRR Permit No.: 1028 s. 2025

ASC Permit No. G0143P100225P

#PrimeraLightBrandy #PrimeraKlasengRide

Meet our Brands, Enjoy our Products

Tatak ng Tapang, Tatak Ginebra’ campaign honors the battle scars of real-life courage

Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest campaign, “Tatak ng Tapang, Tatak Ginebra,” a powerful evolution of its long-standing celebration of Filipino courage. This time, the spotlight is on real people—four personalities whose strength is etched not in fiction, but in the very scars they carry on their bodies. According to Sales and Marketing Manager Allan Mercado, the campaign, which was launched digitally on December 31 to usher in the new year, marks a meaningful shift. “This is different from the past. We are honoring actual people—ordinary individuals whose stories our consumers can truly relate to. Our hope is that they inspire others through their authenticity and relatability to pursue their dreams, no matter how big or ambiguous.

1834 and Archangel dominate Manila Gin Festival 2026

Ginebra Calendar Girl 2026: Sue Ramirez

The Siren has arrived!

Watch the exclusive Same Day Edit of the Ginebra San Miguel 2026 Calendar Girl launch featuring the fearless and authentic Sue Ramirez. From her stunning “Street Siren” layouts to the electrifying energy at the Manila Diamond Hotel, witness how Sue embodies the “Never Say Die” spirit.

Six years in the making, and now she’s finally on the calendar. Cheers to the new Queen of Ginebra!

POV: Sue Ramirez gives you a new #PrimeraKlaseng look and a smooth shot of Primera Light Brandy

THE SIREN CALLS: Sue Ramirez captivates as 2026 Ginebra San Miguel Calendar Girl

Ginuman na! Ginebra na!
Summer Instore Raffle Promo

Summer Just Got Better with Ginebra San Miguel!
Sip, celebrate, and WIN! Join our Ginuman na! Ginebra na! Summer Raffle Promo and make this summer unforgettable. Madaling lang sumali! BUMILI! IPALIT AT IHULOG!

Primera Klaseng Ride Under The Cap Promo Gear 2

Primera Klaseng Ride Under The Cap Promo Gear 2 is here!

Get a chance to win a BMW G310R Roadster Motorcycle and other instant cash prizes.

Watch the video to know how.

Terms and conditions apply.

See posters for more details.

Promo runs from September 15 to Febuary 28, 2026.

Promo Reminders:

  • Promo is open to consumers 18 years old and above only.
  • GSMI reserves the right not to accept caps that are deemed to be fake or counterfeits at any point of the promo duration.
  • GSMI employees, third party agencies, suppliers and their family members up to the second degree of consanguinity are not allowed to win at any point of the promo.

Per DOH-FDA CFRR Permit No.: 1028 s. 2025

ASC Permit No. G0143P100225P

#PrimeraLightBrandy #PrimeraKlasengRide

Meet our Brands, Enjoy our Products

Celebrating the Filipino Spirit Across the Globe

Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.

Celebrating the Filipino Spirit Across the Globe

Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.

Celebrating the Filipino Spirit Across the Globe

Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.

#OneGinebraNation

Take a deep breath and you’re already here. We stand together. Hearts swelling and labors praised at the end of each day. Our hands reach for more than the shape of a familiar cuatro cantos or the angelito sans corners. Here in our barangay, we are bound as community that declares: we are one nation under Ginebra.

#OneGinebraNation

As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.

#OneGinebraNation

As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.

Interested in being a distributor of Ginebra products? Click here.