Over 100M in Cash Prizes to be given away in the Ginuman Na! Ginebra Na! Ginstanalo Promo!
Tatak ng Tapang, Tatak Ginebra’ campaign honors the battle scars of real-life courage
Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest campaign, “Tatak ng Tapang, Tatak Ginebra,” a powerful evolution of its long-standing celebration of Filipino courage. This time, the spotlight is on real people—four personalities whose strength is etched not in fiction, but in the very scars they carry on their bodies. According to Sales and Marketing Manager Allan Mercado, the campaign, which was launched digitally on December 31 to usher in the new year, marks a meaningful shift. “This is different from the past. We are honoring actual people—ordinary individuals whose stories our consumers can truly relate to. Our hope is that they inspire others through their authenticity and relatability to pursue their dreams, no matter how big or ambiguous.
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Brand Spotlight
Stay up to date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier on-ground event and concert series, Ginumanfest 2023! Join us as Ginumanfest visits key provinces and cities throughout the year! Please see below the list of events:
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Brand Spotlight
Here’s what’s new with Ginebra San Miguel!
A PHILIPPINE ICON,RECOGNIZED IN THE
WORLD STAGE
Ginebra San Miguel is not only known as Filipino tradition but also as a major player on the world stage, as referenced by the renowned publication, The Millionaire’s Club of Drinks International. And as traditions go, apart from Ginebra San Miguel getting better in time and age, it has also helped put the Philippines on the world’s hard liquor map. It is not only the undisputed world’s largest-selling gin but also the 2nd most-sold hard liquor brand in the world (159 listed million case-selling worldwide brands).
From a family-owned Spanish-era distillery in 1834, Ginebra San Miguel has become a tradition enjoyed in the Philippines, its origin, and the world over.
Imagine that about 71 bottles are consumed every minute, and that is from the Philippines alone. The Philippines accounts for about half of global gin sales, making it the world’s largest gin market.
The Filipinos’ fondness for drinking gin is mainly attributed to Ginebra San Miguel’s distinct taste, which has remained the same through the years. Its predominant flavor comes from juniper berries.
Ginebra San Miguel’s effective distribution and marketing efforts made it even more popular that the brand name has since become synonymous not only with an alcoholic drink but also with a popular Philippine basketball team known for its “never say die” spirit.
Playlist
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.
Over 100M in Cash Prizes to be given away in the Ginuman Na! Ginebra Na! Ginstanalo Promo!
Tatak ng Tapang, Tatak Ginebra’ campaign honors the battle scars of real-life courage
Ginebra San Miguel, the world’s largest-selling gin, once again raises the bar in brand storytelling with its newest campaign, “Tatak ng Tapang, Tatak Ginebra,” a powerful evolution of its long-standing celebration of Filipino courage. This time, the spotlight is on real people—four personalities whose strength is etched not in fiction, but in the very scars they carry on their bodies. According to Sales and Marketing Manager Allan Mercado, the campaign, which was launched digitally on December 31 to usher in the new year, marks a meaningful shift. “This is different from the past. We are honoring actual people—ordinary individuals whose stories our consumers can truly relate to. Our hope is that they inspire others through their authenticity and relatability to pursue their dreams, no matter how big or ambiguous.
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Gin is in Instanalo Promo
Ka-Ginebra, P80 MILLION worth of prizes ang pwedeng mapanalunan sa “Gin is In, Gin to Win, Ginstanalo” Promo!
Simula March 15, may chance kang manalo ng Ginebra San Miguel products, Barangay Ginebra jerseys, In-Fashion Motorcycles, at cash prize na hanggang PHP 1 MILLION!
Sali na! Bumili lang ng participating Ginebra San Miguel products, hanapin ang winning seal o cap, at baka ikaw na ang next winner!
Promo runs hanggang July 31, 2025!
Huwag palampasin!
Bumili, Tingnan, at Manalo sa Ginebra San Miguel
Brand Spotlight
Stay up-to-date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier…
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Brand Spotlight
Here’s what’s new with Ginebra San Miguel!
A PHILIPPINE ICON,RECOGNIZED IN THE WORLD STAGE
Ginebra San Miguel is not only known as Filipino tradition but also as a major player on the world stage, as referenced by the renowned publication, The Millionaire’s Club of Drinks International. And as traditions go, apart from Ginebra San Miguel getting better in time and age, it has also helped put the Philippines on the world’s hard liquor map. It is not only the undisputed world’s largest-selling gin but also the 2nd most-sold hard liquor brand in the world (159 listed million case-selling worldwide brands).
From a family-owned Spanish-era distillery in 1834, Ginebra San Miguel has become a tradition enjoyed in the Philippines, its origin, and the world over.
Imagine that about 71 bottles are consumed every minute, and that is from the Philippines alone. The Philippines accounts for about half of global gin sales, making it the world’s largest gin market.
The Filipinos’ fondness for drinking gin is mainly attributed to Ginebra San Miguel’s distinct taste, which has remained the same through the years. Its predominant flavor comes from juniper berries.
Ginebra San Miguel’s effective distribution and marketing efforts made it even more popular that the brand name has since become synonymous not only with an alcoholic drink but also with a popular Philippine basketball team known for its “never say die” spirit.
Playlist
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of
One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.
Lamang ang may Tapang sa Ginebra!
Akala mo’y dehado yung pala’y llamado. Ito ang kwento nina Scottie Thompson, Nik Makino, at ng maraming Pilipino. At pag may pusong Ginebra, batid natin’g Lamang ang May Tapang. #GinebraAko #OneGinebraNation #LamangAngMayTapang
ASC Reference No. G148P121922GS
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Gin is in Instanalo Promo
Ka-Ginebra, P80 MILLION worth of prizes ang pwedeng mapanalunan sa “Gin is In, Gin to Win, Ginstanalo” Promo!
Simula March 15, may chance kang manalo ng Ginebra San Miguel products, Barangay Ginebra jerseys, In-Fashion Motorcycles, at cash prize na hanggang PHP 1 MILLION!
Sali na! Bumili lang ng participating Ginebra San Miguel products, hanapin ang winning seal o cap, at baka ikaw na ang next winner!
Promo runs hanggang July 31, 2025!
Huwag palampasin!
Bumili, Tingnan, at Manalo sa Ginebra San Miguel
Brand Spotlight
Stay up-to-date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier on-ground event and concert series, Ginumanfest 2023! Join us as Ginumanfest visits key provinces and cities throughout the year! Please see below the list of events:
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of
One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.