Ginebra San Miguel to give away
₱80 million worth of prizes
Ginebra San Miguel to give away ₱80 million worth of prizes
Ginebra San Miguel Inc. (GSMI), the producer of the world’s largest-selling gin, is launching another nationwide consumer promo, this time with bigger and better prizes up for grabs, as a way to give back to its loyal consumers.
Starting March 15, lucky consumers can win a total of P80 million worth of prizes in GSMI’s “Gin is In, Gin to Win, Ginstanalo” promo. This promo gives consumers a chance to win and take home Ginebra San Miguel products, Barangay Ginebra jerseys, brand-new in-fashion motorcycles, and a cash prizes of P10,000, P20,000, P50,000, P100,000 up to P1 million pesos.
To join, consumers must buy any participating Ginebra San Miguel products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, Primera Light Brandy, and Vino Kulafu) and look under the the seal or cap for a chance to win instant prizes.
“Gin is In” Instanalo promo is open to all aged 18 and over. Winning seals and caps can only be exchanged at partner redemption outlets until July 31, 2025. Authorized GSMI representatives will assist semi-major and major prize winners, who must present one (1) valid ID with the winning seal or cap.
Drinking Ginebra San Miguel products has never been more enjoyable, with a chance to win exciting prizes. Don’t miss out on this opportunity to win big with Ginebra San Miguel’s “Gin is In, Gin to Win, Ginstanalo” promo! Join now!
For more details and updates, visit 
Ginebra San Miguel | Mandaluyong or call GSMI via the GSMI Customer Care Hotline at (02) 8632-2564.
Kabayani Kita sa One Ginebra Nation
Its latest campaign, “Kabayani Kita sa One Ginebra Nation,” launched on December 31 on digital platforms, proudly continues this legacy of sending messages of inspiration to help uplift the Filipino spirit. The new ad redefines heroism, shining a spotlight on everyday modern-day heroes who strive for success while inspiring others along the way.
While we often associate heroism with grand sacrifices, the truth is that being a hero does not mean dying for one’s country. Being a hero can be a daily effort, as simple as making only a conscious choice to be there for others. Every act of kindness, no matter how small it is, can mean the world to someone in need. This is what modern-day bayanihan is and what “Kabayani Kita” is all about—honoring everyday heroes who choose to lend a helping hand and make a difference.
“This campaign reminds us how anybody can be a hero—not just through great gestures, but through small, meaningful acts of kindness that leave a lasting impact on a kabarangay in need, without expecting anything in return,” says GSMI Marketing Manager Ron Molina. “It’s about embodying the spirit of being a hero, a bayani to a fellow kabarangay—a kabayani,” he added.
The “Kabayani Kita” campaign is a heartwarming portrayal of the Filipino working-class, highlighting the “Bayanihan Spirit” that defines the nation’s collective identity. Through the story of a nurse and an injured basketball player, the campaign weaves a narrative of interconnectedness, kindness, and the transformative power of paying it forward. As the basketball player, inspired by the nurse’s help, embarks on his own journey to becoming a nurse himself, the ripple effects of small, selfless acts of generosity are vividly depicted.
Each character’s story serves to inspire others, creating a community or “barangay” where heroism begets heroism. The campaign beautifully captures the essence of “Bayanihan” united by shared struggles and triumphs, where everyone contributes to building a barangay of heroes. This narrative reinforces Ginebra San Miguel’s message of unity and “malasakit”, embodying the spirit of the One Ginebra Nation. It celebrates the power of collective action and the enduring strength of Filipino camaraderie, showing how even the simplest acts can inspire profound change.
Throughout the year, GSMI’s “Kabayani Kita” campaign will feature more stories of modern-day heroes, celebrating everyday acts of heroism that embody the true spirit of bayanihan.
Ginebra San Miguel continues to set the standard for resonant advertising campaigns. Recently, at the 46th Catholic Mass Media Awards, “Lamang ang May Tapang sa One Ginebra Nation” won the Best TV Ad-Branded award.
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Brand Spotlight
Stay up to date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier on-ground event and concert series, Ginumanfest 2023! Join us as Ginumanfest visits key provinces and cities throughout the year! Please see below the list of events:
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Brand Spotlight
Here’s what’s new with Ginebra San Miguel!
A PHILIPPINE ICON,RECOGNIZED IN THE
WORLD STAGE
Ginebra San Miguel is not only known as Filipino tradition but also as a major player on the world stage, as referenced by the renowned publication, The Millionaire’s Club of Drinks International. And as traditions go, apart from Ginebra San Miguel getting better in time and age, it has also helped put the Philippines on the world’s hard liquor map. It is not only the undisputed world’s largest-selling gin but also the 2nd most-sold hard liquor brand in the world (159 listed million case-selling worldwide brands).
From a family-owned Spanish-era distillery in 1834, Ginebra San Miguel has become a tradition enjoyed in the Philippines, its origin, and the world over.
Imagine that about 71 bottles are consumed every minute, and that is from the Philippines alone. The Philippines accounts for about half of global gin sales, making it the world’s largest gin market.
The Filipinos’ fondness for drinking gin is mainly attributed to Ginebra San Miguel’s distinct taste, which has remained the same through the years. Its predominant flavor comes from juniper berries.
Ginebra San Miguel’s effective distribution and marketing efforts made it even more popular that the brand name has since become synonymous not only with an alcoholic drink but also with a popular Philippine basketball team known for its “never say die” spirit.
Playlist
'Gin-is-In' endorsers Boss Toyo, Atty. Oliver, and Actress Mikee share their favorite gin moments
Representing gin’s cool, clear, and versatile characteristics, the world’s largest-selling gin, Ginebra San Miguel, launches its newest brand endorsers for its “Gin-is-In” campaign—Boss Toyo, Oliver Moeller, and Mikee Quintos.
From Boss Toyo’s cool and fun personality to Atty. Oliver’s clear and honest outlook, and Mikee’s innate versatility, this collaboration promises to be an authentic and compelling representation of the brand’s values. Each of these personalities has a unique story to share about their fond memories and deep connections with gin, making them the perfect ambassadors for Ginebra San Miguel’s latest campaign.
COOL LIKE BOSS TOYO
Rapper and host of the popular YouTube show Pinoy Pawnstars, Jayson Luzadas, better known as Boss Toyo, fondly recalls growing up amidst the ’90s gin pomelo craze.
Boss Toyo shared, “isa sa mga paborito kong gin memory, uso yung gin pomelo every corner of the streets. Talagang nakasanayan ko uminom ng gin pomelo at ka-partner ang mga chichirya, fish balls, street foods, at ano-ano pang madali lang mabili sa sari-sari store.” (One of my favorite gin memories is when gin pomelo was all the rage on every corner of the streets. I’m used to drinking Gin Pomelo paired with chips, fish balls, street foods, and other snacks you could easily buy in sari-sari stores.)
From his humble beginning as a reseller of watches, his business has now grown into a collection of cool memorabilia from famous Filipino icons and celebrities featured on his YouTube channel. His coolest possessions include Francis Magalona memorabilia and rare Ginebra San Miguel bottle from the 1960s.
Excited to represent “Gin is Cool,” Boss Toyo aims to connect to his 12 million followers by highlighting how he is cool like gin. “I’m very cool and very easy to get along with. Doon ako nakakarelate sa pagiging cool ng gin. Pareho kami, pag kasama mo ako, walang dull moment.” (“I’m very cool and very easy to get along with. There are no dull moments with me. That’s how I relate to gin. With gin, like when you are with me, you will surely have no dull moments.”)
CLEAR LIKE OLIVER
Atty. Oliver Moeller, the heartthrob lawyer from Cebu, shared that he had lots of happy moments drinking gin and tonic with friends while preparing for a body-building competition in 2019. “My coach back then would not allow me to drink too much alcohol that had a high-calorie content. It was a no-brainer for me to go for gin and tonic. If I remember correctly, the standard gin and tonic is only around 90 calories.”
After stealing the hearts of madlang people in Showtime’s “EXpecially For You” segment, Oliver became a sought-after internet personality, and his followers eagerly await his next move in the showbiz industry. Now, Oliver feels honored to be an endorser for the “Gin is Clear” of the “Gin-is-In” campaign of Ginebra San Miguel. “I have always been a fan of Ginebra basketball team, and growing up, I remember seeing my uncles and grandfathers drinking Ginebra San Miguel.”
Oliver identifies with gin’s clarity, seeing it as a reflection of his own authentic self. He believes in honest communication, both in his legal career and in his growing online presence. “I feel like I’m a very transparent person myself. I also have pure intentions similar to how clear gin is. Whenever I communicate with my clients in the legal industry or share my advocacies with my followers, I don’t hide anything and am very clear with my intentions.”
Deeply appreciative of being part of the Ginebra San Miguel family, he plans to promote gin’s outstanding qualities and inspire his followers with his passion for sports and fitness. “For anyone who’s into fitness and at the same time doesn’t want to take away the fun of drinking with friends, gin and tonic, or just gin by itself straight up or on the rocks, is a perfect option.”
VERSATILE LIKE MIKEE
Meanwhile, versatile actress Mikee Quintos recalls her first sip of Ginebra San Miguel. Growing up in a family of politicians and public servants, Mikee had her first taste of gin at their house after a motorcade campaign.
“Nasanay akong maraming tao sa bahay after motorcade. Pagkatapos mangampanya for the day, laging may bote ng gin para sa buong campaign team and doon ko siya unang na-try.” (I was accustomed to having a lot of people around the house after a motorcade. At the end of the day, there would always be a bottle of gin for the entire campaign team, and that’s when I first tasted it.)
Mikee’s connection to gin is more than just an endorsement. It’s a personal reflection of her own versatility. While Mikee’s role as Lira in Encantadia has brought her fame as an actress, she is also a talented singer. She started performing at the age of seven, often taking the stage at her parents’ campaign parties. She has also built a following on YouTube by sharing her covers of popular songs. All while diligently pursuing her studies.
She explains, “I think as a dreamer, as an achiever, and as a creative [person] myself, hindi ko mapigilan yung innate versatile personality ko na ipagsabay-sabay lahat ng gusto kong gawin. I’m also studying architecture at the University of Santo Tomas. Sinasabay ko yun sa showbiz.” (As a dreamer, an achiever, and a creative person, I can’t help but embrace my naturally versatile personality and pursue all the things I want to do at the same time. I’m also studying architecture at the University of Santo Tomas, which I’m balancing with my showbiz career.)
Indeed, Mikee is a talented artist who perfectly embodies versatility and is now a proud ambassador of “Gin-is-In” campaign, inspiring others to see the versatility of gin. “Gin is a go-to drink for whatever you are in life and whatever you are feeling – whether you are sad, happy, or you want to celebrate something. If you want to share stories with a few friends, gin is also a perfect companion, making it versatile. Gin fits any personality for any occasion.”
Ginebra San Miguel is proud to have Boss Toyo, Atty. Oliver, and Actress Mikee as the new faces for the Gin-is-In campaign, inspiring Filipinos to further appreciate gin for its cool, clear, and versatile qualities.
GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.
Ginebra San Miguel to give away
₱80 million worth of prizes
Ginebra San Miguel to give away ₱80 million worth of prizes
Ginebra San Miguel Inc. (GSMI), the producer of the world’s largest-selling gin, is launching another nationwide consumer promo, this time with bigger and better prizes up for grabs, as a way to give back to its loyal consumers.
Starting March 15, lucky consumers can win a total of P80 million worth of prizes in GSMI’s “Gin is In, Gin to Win, Ginstanalo” promo. This promo gives consumers a chance to win and take home Ginebra San Miguel products, Barangay Ginebra jerseys, brand-new in-fashion motorcycles, and a cash prizes of P10,000, P20,000, P50,000, P100,000 up to P1 million pesos.
To join, consumers must buy any participating Ginebra San Miguel products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, Primera Light Brandy, and Vino Kulafu) and look under the the seal or cap for a chance to win instant prizes.
“Gin is In” Instanalo promo is open to all aged 18 and over. Winning seals and caps can only be exchanged at partner redemption outlets until July 31, 2025. Authorized GSMI representatives will assist semi-major and major prize winners, who must present one (1) valid ID with the winning seal or cap.
Drinking Ginebra San Miguel products has never been more enjoyable, with a chance to win exciting prizes. Don’t miss out on this opportunity to win big with Ginebra San Miguel’s “Gin is In, Gin to Win, Ginstanalo” promo! Join now!
For more details and updates, visit Ginebra San Miguel | Mandaluyong or call GSMI via the GSMI Customer Care Hotline at (02) 8632-2564.
Kabayani Kita sa One Ginebra Nation
Its latest campaign, “Kabayani Kita sa One Ginebra Nation,” launched on December 31 on digital platforms, proudly continues this legacy of sending messages of inspiration to help uplift the Filipino spirit. The new ad redefines heroism, shining a spotlight on everyday modern-day heroes who strive for success while inspiring others along the way.
While we often associate heroism with grand sacrifices, the truth is that being a hero does not mean dying for one’s country. Being a hero can be a daily effort, as simple as making only a conscious choice to be there for others. Every act of kindness, no matter how small it is, can mean the world to someone in need. This is what modern-day bayanihan is and what “Kabayani Kita” is all about—honoring everyday heroes who choose to lend a helping hand and make a difference.
“This campaign reminds us how anybody can be a hero—not just through great gestures, but through small, meaningful acts of kindness that leave a lasting impact on a kabarangay in need, without expecting anything in return,” says GSMI Marketing Manager Ron Molina. “It’s about embodying the spirit of being a hero, a bayani to a fellow kabarangay—a kabayani,” he added.
The “Kabayani Kita” campaign is a heartwarming portrayal of the Filipino working-class, highlighting the “Bayanihan Spirit” that defines the nation’s collective identity. Through the story of a nurse and an injured basketball player, the campaign weaves a narrative of interconnectedness, kindness, and the transformative power of paying it forward. As the basketball player, inspired by the nurse’s help, embarks on his own journey to becoming a nurse himself, the ripple effects of small, selfless acts of generosity are vividly depicted.
Each character’s story serves to inspire others, creating a community or “barangay” where heroism begets heroism. The campaign beautifully captures the essence of “Bayanihan” united by shared struggles and triumphs, where everyone contributes to building a barangay of heroes. This narrative reinforces Ginebra San Miguel’s message of unity and “malasakit”, embodying the spirit of the One Ginebra Nation. It celebrates the power of collective action and the enduring strength of Filipino camaraderie, showing how even the simplest acts can inspire profound change.
Throughout the year, GSMI’s “Kabayani Kita” campaign will feature more stories of modern-day heroes, celebrating everyday acts of heroism that embody the true spirit of bayanihan.
Ginebra San Miguel continues to set the standard for resonant advertising campaigns. Recently, at the 46th Catholic Mass Media Awards, “Lamang ang May Tapang sa One Ginebra Nation” won the Best TV Ad-Branded award.
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Gin is in Instanalo Promo
Ka-Ginebra, P80 MILLION worth of prizes ang pwedeng mapanalunan sa “Gin is In, Gin to Win, Ginstanalo” Promo!
Simula March 15, may chance kang manalo ng Ginebra San Miguel products, Barangay Ginebra jerseys, In-Fashion Motorcycles, at cash prize na hanggang PHP 1 MILLION!
Sali na! Bumili lang ng participating Ginebra San Miguel products, hanapin ang winning seal o cap, at baka ikaw na ang next winner!
Promo runs hanggang July 31, 2025!
Huwag palampasin!
Bumili, Tingnan, at Manalo sa Ginebra San Miguel
Brand Spotlight
Stay up-to-date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier…
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Brand Spotlight
Here’s what’s new with Ginebra San Miguel!
A PHILIPPINE ICON,RECOGNIZED IN THE WORLD STAGE
Ginebra San Miguel is not only known as Filipino tradition but also as a major player on the world stage, as referenced by the renowned publication, The Millionaire’s Club of Drinks International. And as traditions go, apart from Ginebra San Miguel getting better in time and age, it has also helped put the Philippines on the world’s hard liquor map. It is not only the undisputed world’s largest-selling gin but also the 2nd most-sold hard liquor brand in the world (159 listed million case-selling worldwide brands).
From a family-owned Spanish-era distillery in 1834, Ginebra San Miguel has become a tradition enjoyed in the Philippines, its origin, and the world over.
Imagine that about 71 bottles are consumed every minute, and that is from the Philippines alone. The Philippines accounts for about half of global gin sales, making it the world’s largest gin market.
The Filipinos’ fondness for drinking gin is mainly attributed to Ginebra San Miguel’s distinct taste, which has remained the same through the years. Its predominant flavor comes from juniper berries.
Ginebra San Miguel’s effective distribution and marketing efforts made it even more popular that the brand name has since become synonymous not only with an alcoholic drink but also with a popular Philippine basketball team known for its “never say die” spirit.
Playlist
'Gin-is-In' endorsers Boss Toyo, Atty. Oliver, and Actress Mikee share their favorite gin moments
Representing gin’s cool, clear, and versatile characteristics, the world’s largest-selling gin, Ginebra San Miguel, launches its newest brand endorsers for its “Gin-is-In” campaign—Boss Toyo, Oliver Moeller, and Mikee Quintos.
From Boss Toyo’s cool and fun personality to Atty. Oliver’s clear and honest outlook, and Mikee’s innate versatility, this collaboration promises to be an authentic and compelling representation of the brand’s values. Each of these personalities has a unique story to share about their fond memories and deep connections with gin, making them the perfect ambassadors for Ginebra San Miguel’s latest campaign.
COOL LIKE BOSS TOYO
Rapper and host of the popular YouTube show Pinoy Pawnstars, Jayson Luzadas, better known as Boss Toyo, fondly recalls growing up amidst the ’90s gin pomelo craze.
Boss Toyo shared, “isa sa mga paborito kong gin memory, uso yung gin pomelo every corner of the streets. Talagang nakasanayan ko uminom ng gin pomelo at ka-partner ang mga chichirya, fish balls, street foods, at ano-ano pang madali lang mabili sa sari-sari store.” (One of my favorite gin memories is when gin pomelo was all the rage on every corner of the streets. I’m used to drinking Gin Pomelo paired with chips, fish balls, street foods, and other snacks you could easily buy in sari-sari stores.)
From his humble beginning as a reseller of watches, his business has now grown into a collection of cool memorabilia from famous Filipino icons and celebrities featured on his YouTube channel. His coolest possessions include Francis Magalona memorabilia and rare Ginebra San Miguel bottle from the 1960s.
Excited to represent “Gin is Cool,” Boss Toyo aims to connect to his 12 million followers by highlighting how he is cool like gin. “I’m very cool and very easy to get along with. Doon ako nakakarelate sa pagiging cool ng gin. Pareho kami, pag kasama mo ako, walang dull moment.” (“I’m very cool and very easy to get along with. There are no dull moments with me. That’s how I relate to gin. With gin, like when you are with me, you will surely have no dull moments.”)
CLEAR LIKE OLIVER
Atty. Oliver Moeller, the heartthrob lawyer from Cebu, shared that he had lots of happy moments drinking gin and tonic with friends while preparing for a body-building competition in 2019. “My coach back then would not allow me to drink too much alcohol that had a high-calorie content. It was a no-brainer for me to go for gin and tonic. If I remember correctly, the standard gin and tonic is only around 90 calories.”
After stealing the hearts of madlang people in Showtime’s “EXpecially For You” segment, Oliver became a sought-after internet personality, and his followers eagerly await his next move in the showbiz industry. Now, Oliver feels honored to be an endorser for the “Gin is Clear” of the “Gin-is-In” campaign of Ginebra San Miguel. “I have always been a fan of Ginebra basketball team, and growing up, I remember seeing my uncles and grandfathers drinking Ginebra San Miguel.”
Oliver identifies with gin’s clarity, seeing it as a reflection of his own authentic self. He believes in honest communication, both in his legal career and in his growing online presence. “I feel like I’m a very transparent person myself. I also have pure intentions similar to how clear gin is. Whenever I communicate with my clients in the legal industry or share my advocacies with my followers, I don’t hide anything and am very clear with my intentions.”
Deeply appreciative of being part of the Ginebra San Miguel family, he plans to promote gin’s outstanding qualities and inspire his followers with his passion for sports and fitness. “For anyone who’s into fitness and at the same time doesn’t want to take away the fun of drinking with friends, gin and tonic, or just gin by itself straight up or on the rocks, is a perfect option.”
VERSATILE LIKE MIKEE
Meanwhile, versatile actress Mikee Quintos recalls her first sip of Ginebra San Miguel. Growing up in a family of politicians and public servants, Mikee had her first taste of gin at their house after a motorcade campaign.
“Nasanay akong maraming tao sa bahay after motorcade. Pagkatapos mangampanya for the day, laging may bote ng gin para sa buong campaign team and doon ko siya unang na-try.” (I was accustomed to having a lot of people around the house after a motorcade. At the end of the day, there would always be a bottle of gin for the entire campaign team, and that’s when I first tasted it.)
Mikee’s connection to gin is more than just an endorsement. It’s a personal reflection of her own versatility. While Mikee’s role as Lira in Encantadia has brought her fame as an actress, she is also a talented singer. She started performing at the age of seven, often taking the stage at her parents’ campaign parties. She has also built a following on YouTube by sharing her covers of popular songs. All while diligently pursuing her studies.
She explains, “I think as a dreamer, as an achiever, and as a creative [person] myself, hindi ko mapigilan yung innate versatile personality ko na ipagsabay-sabay lahat ng gusto kong gawin. I’m also studying architecture at the University of Santo Tomas. Sinasabay ko yun sa showbiz.” (As a dreamer, an achiever, and a creative person, I can’t help but embrace my naturally versatile personality and pursue all the things I want to do at the same time. I’m also studying architecture at the University of Santo Tomas, which I’m balancing with my showbiz career.)
Indeed, Mikee is a talented artist who perfectly embodies versatility and is now a proud ambassador of “Gin-is-In” campaign, inspiring others to see the versatility of gin. “Gin is a go-to drink for whatever you are in life and whatever you are feeling – whether you are sad, happy, or you want to celebrate something. If you want to share stories with a few friends, gin is also a perfect companion, making it versatile. Gin fits any personality for any occasion.”
Ginebra San Miguel is proud to have Boss Toyo, Atty. Oliver, and Actress Mikee as the new faces for the Gin-is-In campaign, inspiring Filipinos to further appreciate gin for its cool, clear, and versatile qualities.
GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Blue Lychee Martini, Gin & Tea, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of
One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.
Lamang ang may Tapang sa Ginebra!
Akala mo’y dehado yung pala’y llamado. Ito ang kwento nina Scottie Thompson, Nik Makino, at ng maraming Pilipino. At pag may pusong Ginebra, batid natin’g Lamang ang May Tapang. #GinebraAko #OneGinebraNation #LamangAngMayTapang
ASC Reference No. G148P121922GS
Ginebra San Miguel, A Drink that Celebrates the Filipino Spirit
Over more than 189 years, Ginebra San Miguel has become more than just a drink. It has been the companion of every Filipino, through ups and downs passed on for many generations. As one of the country’s heritage brands, Ginebra San Miguel has become more than just a staple in the Filipino’s drinking occasion, but as the drinkers’ badge of strength, boldness and passion – a badge of pride. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family and the whole nation. Ginebra San Miguel is an iconic Philippine brand that reflects the bravery, compassion and never say die spirit of every Filipino.
Gin is in Instanalo Promo
Ka-Ginebra, P80 MILLION worth of prizes ang pwedeng mapanalunan sa “Gin is In, Gin to Win, Ginstanalo” Promo!
Simula March 15, may chance kang manalo ng Ginebra San Miguel products, Barangay Ginebra jerseys, In-Fashion Motorcycles, at cash prize na hanggang PHP 1 MILLION!
Sali na! Bumili lang ng participating Ginebra San Miguel products, hanapin ang winning seal o cap, at baka ikaw na ang next winner!
Promo runs hanggang July 31, 2025!
Huwag palampasin!
Bumili, Tingnan, at Manalo sa Ginebra San Miguel
Brand Spotlight
Stay up-to-date with the latest news, upcoming events, and updates on the topics of Ginebra San Miguel.
Ginumanfest Goes Back to Full Swing this 2023!
Get ready to experience the ultimate celebration of the Filipino Spirit at the Ginebra San Miguel’s premier on-ground event and concert series, Ginumanfest 2023! Join us as Ginumanfest visits key provinces and cities throughout the year! Please see below the list of events:
A Label Like No Other
On the face of every Ginebra San Miguel bottle is the iconic image of St. Michael the Archangel triumphantly defeating the devil in battle. This logo was made by renowned Filipino National Artist, Fernando Amorsolo who used this to help fund his studies abroad. From then on, this label has helped in bringing the gin product to where its state today, the undisputed world’s best selling gin that any Filipino can be truly proud of. There is a saying that if one wants to earn a work of Amorsolo, getting a Ginebra San Miguel bottle from a nearby store would be enough.
Cocktails for All
Ginebra San Miguel has been the hallmark of a true Filipino “inuman” for generations. And for just as long, neighborhood DIY bartenders have been like mad scientists expanding their mixology crafts by experimenting with fun cocktails that has a strong kick. What others do not realize is that the unique flavor of Ginebra San Miguel is the main proponent of that great tasting cocktail.
#OneGinebraNation
The Unique Smiles of
One Ginebra Nation
Ginebra San Miguel has helped spread positivity and authentic friendships through the toasting of a glass of gin after a hard day’s work. As One Ginebra Nation, this community alienates no one as all of us here celebrate a drink that redefines the strength of the Filipino Spirit regardless of the circumstance. You know you’ve let the right spirit in when your love for the world has increased with the savor for life with that one glass of Ginebra.
