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World Gin Day!
Sustainability Highlights
Ginebra San Miguel to give away
₱80 million worth of prizes
Ginebra San Miguel to give away ₱80 million worth of prizes
Ginebra San Miguel Inc. (GSMI), the producer of the world’s largest-selling gin, is launching another nationwide consumer promo, this time with bigger and better prizes up for grabs, as a way to give back to its loyal consumers.
Starting March 15, lucky consumers can win a total of P80 million worth of prizes in GSMI’s “Gin is In, Gin to Win, Ginstanalo” promo. This promo gives consumers a chance to win and take home Ginebra San Miguel products, Barangay Ginebra jerseys, brand-new in-fashion motorcycles, and a cash prizes of P10,000, P20,000, P50,000, P100,000 up to P1 million pesos.
To join, consumers must buy any participating Ginebra San Miguel products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, Primera Light Brandy, and Vino Kulafu) and look under the the seal or cap for a chance to win instant prizes.
“Gin is In” Instanalo promo is open to all aged 18 and over. Winning seals and caps can only be exchanged at partner redemption outlets until July 31, 2025. Authorized GSMI representatives will assist semi-major and major prize winners, who must present one (1) valid ID with the winning seal or cap.
Drinking Ginebra San Miguel products has never been more enjoyable, with a chance to win exciting prizes. Don’t miss out on this opportunity to win big with Ginebra San Miguel’s “Gin is In, Gin to Win, Ginstanalo” promo! Join now!
For more details and updates, visit 
Ginebra San Miguel | Mandaluyong or call GSMI via the GSMI Customer Care Hotline at (02) 8632-2564.
Beyond its world-class quality and taste, Ginebra San Miguel is also known for its award-winning campaigns that reflect people’s sentiments and aspirations. More than having catchy taglines, GSMI’s campaigns have also served as a source of inspiration for many for showcasing courage, resilience, and the ‘never-say-die’ spirit of every Filipino.
Its latest campaign, “Kabayani Kita sa One Ginebra Nation,” launched on December 31 on digital platforms, proudly continues this legacy of sending messages of inspiration to help uplift the Filipino spirit. The new ad redefines heroism, shining a spotlight on everyday modern-day heroes who strive for success while inspiring others along the way.
While we often associate heroism with grand sacrifices, the truth is that being a hero does not mean dying for one’s country. Being a hero can be a daily effort, as simple as making only a conscious choice to be there for others. Every act of kindness, no matter how small it is, can mean the world to someone in need. This is what modern-day bayanihan is and what “Kabayani Kita” is all about—honoring everyday heroes who choose to lend a helping hand and make a difference.
“This campaign reminds us how anybody can be a hero—not just through great gestures, but through small, meaningful acts of kindness that leave a lasting impact on a kabarangay in need, without expecting anything in return,” says GSMI Marketing Manager Ron Molina. “It’s about embodying the spirit of being a hero, a bayani to a fellow kabarangay—a kabayani,” he added.
The “Kabayani Kita” campaign is a heartwarming portrayal of the Filipino working-class, highlighting the “Bayanihan Spirit” that defines the nation’s collective identity. Through the story of a nurse and an injured basketball player, the campaign weaves a narrative of interconnectedness, kindness, and the transformative power of paying it forward. As the basketball player, inspired by the nurse’s help, embarks on his own journey to becoming a nurse himself, the ripple effects of small, selfless acts of generosity are vividly depicted.
Each character’s story serves to inspire others, creating a community or “barangay” where heroism begets heroism. The campaign beautifully captures the essence of “Bayanihan” united by shared struggles and triumphs, where everyone contributes to building a barangay of heroes. This narrative reinforces Ginebra San Miguel’s message of unity and “malasakit”, embodying the spirit of the One Ginebra Nation. It celebrates the power of collective action and the enduring strength of Filipino camaraderie, showing how even the simplest acts can inspire profound change.
Throughout the year, GSMI’s “Kabayani Kita” campaign will feature more stories of modern-day heroes, celebrating everyday acts of heroism that embody the true spirit of bayanihan.
Ginebra San Miguel continues to set the standard for resonant advertising campaigns. Recently, at the 46th Catholic Mass Media Awards, “Lamang ang May Tapang sa One Ginebra Nation” won the Best TV Ad-Branded award.
Meet our Brands, Enjoy our Products
An iconic Filipino beverage at every Filipino celebration and dining table, known for its distinctive flavor unrivaled in the Philippines and many parts of the world. It has also earned the prestigious 14-time Gold Quality Label award from the Monde Selection International Institute for Quality Selections, a testament to its exceptional quality. More than just a drink, it has become a symbol of Filipino hospitality, reflecting our people’s warm, loving, and welcoming nature.
An iconic Filipino beverage at every Filipino celebration and dining table, known for its distinctive flavor unrivaled in the Philippines and many parts of the world. It has also earned the prestigious 14-time Gold Quality Label award from the Monde Selection International Institute for Quality Selections, a testament to its exceptional quality. More than just a drink, it has become a symbol of Filipino hospitality, reflecting our people’s warm, loving, and welcoming nature.
You only live once, so go ahead and choose what’s true. GSM Blue promises to be the perfect companion to your life’s journey and is here to cheer you every step of the way. So come on, join the party, and enjoy life in your own authentic way.
You only live once, so go ahead and choose what’s true. GSM Blue promises to be the perfect companion to your life’s journey and is here to cheer you every step of the way. So come on, join the party, and enjoy life in your own authentic way.
This one-of-a-kind premium gin is carefully crafted with the finest juniper berries and botanical extracts, ensuring a smooth and satisfying experience with every sip. Whether you’re enjoying it with friends or raising a toast to life’s precious moments, this is the perfect choice for any occasion.
This one-of-a-kind premium gin is carefully crafted with the finest juniper berries and botanical extracts, ensuring a smooth and satisfying experience with every sip. Whether you’re enjoying it with friends or raising a toast to life’s precious moments, this is the perfect choice for any occasion.
Our signature blend showcases the vibrant flavors of Sampaguita and calamansi, skillfully combined to create a wondrous alchemy that pays homage to our founding year of 1834. Distilled with unique Filipino botanicals, it boasts a cheerful, fruity bouquet that’s both refreshing and celebratory. Impeccably refined, this drink effortlessly smooths out any rough edges and qualifies as both hydration and indulgence.
Our signature blend showcases the vibrant flavors of Sampaguita and calamansi, skillfully combined to create a wondrous alchemy that pays homage to our founding year of 1834. Distilled with unique Filipino botanicals, it boasts a cheerful, fruity bouquet that’s both refreshing and celebratory. Impeccably refined, this drink effortlessly smooths out any rough edges and qualifies as both hydration and indulgence.
Primera Light Brandy highlights the flavors of our Solera Gran Reserva Brandy concentrate, imported directly from the sun-soaked vineyards of Spain.
Primera Light Brandy is not just any kind of brandy; it is a catalyst for bonding with loved ones, celebrating life’s milestones, and forging connections that transcend time. Meticulously crafted through our premium Smooth Blend process, Primera Light Brandy is a testament to the art of fine brandy craftsmanship and the epitome of shared moments of joy.
Primera Light Brandy highlights the flavors of our Solera Gran Reserva Brandy concentrate, imported directly from the sun-soaked vineyards of Spain.
Primera Light Brandy is not just any kind of brandy; it is a catalyst for bonding with loved ones, celebrating life’s milestones, and forging connections that transcend time. Meticulously crafted through our premium Smooth Blend process, Primera Light Brandy is a testament to the art of fine brandy craftsmanship and the epitome of shared moments of joy.
Enjoy Filipino hospitality with every sip of our vodka, renowned for its ability to create a warm and welcoming atmosphere that brings people closer together, forging stronger bonds. It’s not for the faint-hearted – stronger than your visiting uncle shattering ice with a pick. The Master Distiller, Gospodin Antonov, takes great pride in creating this fire-breathing 80-proof vodka through double distillation and charcoal filtration.
Experience real strength with every sip of our award-winning Chinese wine with a legendary name. It’s more than just a delicious beverage – Filipinos down south of the country swear by the medicinal properties of the 12 authentic Chinese botanical herbs that make up this classic. Indulge in the taste of Vino Kulafu and awaken your senses.
Experience real strength with every sip of our award-winning Chinese wine with a legendary name. It’s more than just a delicious beverage – Filipinos down south of the country swear by the medicinal properties of the 12 authentic Chinese botanical herbs that make up this classic. Indulge in the taste of Vino Kulafu and awaken your senses.
Level up your drinking experience and embrace the art of relaxation with this exceptional creation. Aged for 12 long years in oak barrels, this Gold Quality Label award winning rum from the Monde Selection International Institute for Quality Selections has developed a depth of character and flavor that is truly unparalleled. The balanced richness and smoothness, with a subtle vanilla aroma, make it a true delight.
Level up your drinking experience and embrace the art of relaxation with this exceptional creation. Aged for 12 long years in oak barrels, this Gold Quality Label award winning rum from the Monde Selection International Institute for Quality Selections has developed a depth of character and flavor that is truly unparalleled. The balanced richness and smoothness, with a subtle vanilla aroma, make it a true delight.
Savor the moment and escape from the stresses of daily life. This soothing spirit incorporates the calming flavors of tea with the stimulating snappiness of gin. It’s the kind of drink you want to have in your hands while watching the sunset and welcoming the weekend with open arms. Available in two exciting flavors: The refreshing Lemon Ginger and the soothing Apple Black Tea.
Savor the moment and escape from the stresses of daily life. This soothing spirit incorporates the calming flavors of tea with the stimulating snappiness of gin. It’s the kind of drink you want to have in your hands while watching the sunset and welcoming the weekend with open arms. Available in two exciting flavors: The refreshing Lemon Ginger and the soothing Apple Black Tea.
An iconic Filipino beverage at every Filipino celebration and dining table, known for its distinctive flavor unrivaled in the Philippines and many parts of the world. It has also earned the prestigious 14-time Gold Quality Label award from the Monde Selection International Institute for Quality Selections, a testament to its exceptional quality. More than just a drink, it has become a symbol of Filipino hospitality, reflecting our people’s warm, loving, and welcoming nature.
An iconic Filipino beverage at every Filipino celebration and dining table, known for its distinctive flavor unrivaled in the Philippines and many parts of the world. It has also earned the prestigious 14-time Gold Quality Label award from the Monde Selection International Institute for Quality Selections, a testament to its exceptional quality. More than just a drink, it has become a symbol of Filipino hospitality, reflecting our people’s warm, loving, and welcoming nature.
You only live once, so go ahead and choose what’s true. GSM Blue promises to be the perfect companion to your life’s journey and is here to cheer you every step of the way. So come on, join the party, and enjoy life in your own authentic way.
You only live once, so go ahead and choose what’s true. GSM Blue promises to be the perfect companion to your life’s journey and is here to cheer you every step of the way. So come on, join the party, and enjoy life in your own authentic way.
This one-of-a-kind premium gin is carefully crafted with the finest juniper berries and botanical extracts, ensuring a smooth and satisfying experience with every sip. Whether you’re enjoying it with friends or raising a toast to life’s precious moments, this is the perfect choice for any occasion.
This one-of-a-kind premium gin is carefully crafted with the finest juniper berries and botanical extracts, ensuring a smooth and satisfying experience with every sip. Whether you’re enjoying it with friends or raising a toast to life’s precious moments, this is the perfect choice for any occasion.
Our signature blend showcases the vibrant flavors of Sampaguita and calamansi, skillfully combined to create a wondrous alchemy that pays homage to our founding year of 1834. Distilled with unique Filipino botanicals, it boasts a cheerful, fruity bouquet that’s both refreshing and celebratory. Impeccably refined, this drink effortlessly smooths out any rough edges and qualifies as both hydration and indulgence.
Our signature blend showcases the vibrant flavors of Sampaguita and calamansi, skillfully combined to create a wondrous alchemy that pays homage to our founding year of 1834. Distilled with unique Filipino botanicals, it boasts a cheerful, fruity bouquet that’s both refreshing and celebratory. Impeccably refined, this drink effortlessly smooths out any rough edges and qualifies as both hydration and indulgence.
Primera Light Brandy highlights the flavors of our Solera Gran Reserva Brandy concentrate, imported directly from the sun-soaked vineyards of Spain.
Primera Light Brandy is not just any kind of brandy; it is a catalyst for bonding with loved ones, celebrating life’s milestones, and forging connections that transcend time. Meticulously crafted through our premium Smooth Blend process, Primera Light Brandy is a testament to the art of fine brandy craftsmanship and the epitome of shared moments of joy.
Primera Light Brandy highlights the flavors of our Solera Gran Reserva Brandy concentrate, imported directly from the sun-soaked vineyards of Spain.
Primera Light Brandy is not just any kind of brandy; it is a catalyst for bonding with loved ones, celebrating life’s milestones, and forging connections that transcend time. Meticulously crafted through our premium Smooth Blend process, Primera Light Brandy is a testament to the art of fine brandy craftsmanship and the epitome of shared moments of joy.
Enjoy Filipino hospitality with every sip of our vodka, renowned for its ability to create a warm and welcoming atmosphere that brings people closer together, forging stronger bonds. It’s not for the faint-hearted – stronger than your visiting uncle shattering ice with a pick. The Master Distiller, Gospodin Antonov, takes great pride in creating this fire-breathing 80-proof vodka through double distillation and charcoal filtration.
Experience real strength with every sip of our award-winning Chinese wine with a legendary name. It’s more than just a delicious beverage – Filipinos down south of the country swear by the medicinal properties of the 12 authentic Chinese botanical herbs that make up this classic. Indulge in the taste of Vino Kulafu and awaken your senses.
Experience real strength with every sip of our award-winning Chinese wine with a legendary name. It’s more than just a delicious beverage – Filipinos down south of the country swear by the medicinal properties of the 12 authentic Chinese botanical herbs that make up this classic. Indulge in the taste of Vino Kulafu and awaken your senses.
Level up your drinking experience and embrace the art of relaxation with this exceptional creation. Aged for 12 long years in oak barrels, this Gold Quality Label award winning rum from the Monde Selection International Institute for Quality Selections has developed a depth of character and flavor that is truly unparalleled. The balanced richness and smoothness, with a subtle vanilla aroma, make it a true delight.
Level up your drinking experience and embrace the art of relaxation with this exceptional creation. Aged for 12 long years in oak barrels, this Gold Quality Label award winning rum from the Monde Selection International Institute for Quality Selections has developed a depth of character and flavor that is truly unparalleled. The balanced richness and smoothness, with a subtle vanilla aroma, make it a true delight.
Savor the moment and escape from the stresses of daily life. This soothing spirit incorporates the calming flavors of tea with the stimulating snappiness of gin. It’s the kind of drink you want to have in your hands while watching the sunset and welcoming the weekend with open arms. Available in two exciting flavors: The refreshing Lemon Ginger and the soothing Apple Black Tea.
Savor the moment and escape from the stresses of daily life. This soothing spirit incorporates the calming flavors of tea with the stimulating snappiness of gin. It’s the kind of drink you want to have in your hands while watching the sunset and welcoming the weekend with open arms. Available in two exciting flavors: The refreshing Lemon Ginger and the soothing Apple Black Tea.
Ginebra San Miguel to give away
₱80 million worth of prizes
Ginebra San Miguel to give away ₱80 million worth of prizes
Ginebra San Miguel Inc. (GSMI), the producer of the world’s largest-selling gin, is launching another nationwide consumer promo, this time with bigger and better prizes up for grabs, as a way to give back to its loyal consumers.
Starting March 15, lucky consumers can win a total of P80 million worth of prizes in GSMI’s “Gin is In, Gin to Win, Ginstanalo” promo. This promo gives consumers a chance to win and take home Ginebra San Miguel products, Barangay Ginebra jerseys, brand-new in-fashion motorcycles, and a cash prizes of P10,000, P20,000, P50,000, P100,000 up to P1 million pesos.
To join, consumers must buy any participating Ginebra San Miguel products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, Primera Light Brandy, and Vino Kulafu) and look under the the seal or cap for a chance to win instant prizes.
“Gin is In” Instanalo promo is open to all aged 18 and over. Winning seals and caps can only be exchanged at partner redemption outlets until July 31, 2025. Authorized GSMI representatives will assist semi-major and major prize winners, who must present one (1) valid ID with the winning seal or cap.
Drinking Ginebra San Miguel products has never been more enjoyable, with a chance to win exciting prizes. Don’t miss out on this opportunity to win big with Ginebra San Miguel’s “Gin is In, Gin to Win, Ginstanalo” promo! Join now!
For more details and updates, visit Ginebra San Miguel | Mandaluyong or call GSMI via the GSMI Customer Care Hotline at (02) 8632-2564.
Kabayani Kita sa One Ginebra Nation
Its latest campaign, “Kabayani Kita sa One Ginebra Nation,” launched on December 31 on digital platforms, proudly continues this legacy of sending messages of inspiration to help uplift the Filipino spirit. The new ad redefines heroism, shining a spotlight on everyday modern-day heroes who strive for success while inspiring others along the way.
While we often associate heroism with grand sacrifices, the truth is that being a hero does not mean dying for one’s country. Being a hero can be a daily effort, as simple as making only a conscious choice to be there for others. Every act of kindness, no matter how small it is, can mean the world to someone in need. This is what modern-day bayanihan is and what “Kabayani Kita” is all about—honoring everyday heroes who choose to lend a helping hand and make a difference.
“This campaign reminds us how anybody can be a hero—not just through great gestures, but through small, meaningful acts of kindness that leave a lasting impact on a kabarangay in need, without expecting anything in return,” says GSMI Marketing Manager Ron Molina. “It’s about embodying the spirit of being a hero, a bayani to a fellow kabarangay—a kabayani,” he added.
The “Kabayani Kita” campaign is a heartwarming portrayal of the Filipino working-class, highlighting the “Bayanihan Spirit” that defines the nation’s collective identity. Through the story of a nurse and an injured basketball player, the campaign weaves a narrative of interconnectedness, kindness, and the transformative power of paying it forward. As the basketball player, inspired by the nurse’s help, embarks on his own journey to becoming a nurse himself, the ripple effects of small, selfless acts of generosity are vividly depicted.
Each character’s story serves to inspire others, creating a community or “barangay” where heroism begets heroism. The campaign beautifully captures the essence of “Bayanihan” united by shared struggles and triumphs, where everyone contributes to building a barangay of heroes. This narrative reinforces Ginebra San Miguel’s message of unity and “malasakit”, embodying the spirit of the One Ginebra Nation. It celebrates the power of collective action and the enduring strength of Filipino camaraderie, showing how even the simplest acts can inspire profound change.
Throughout the year, GSMI’s “Kabayani Kita” campaign will feature more stories of modern-day heroes, celebrating everyday acts of heroism that embody the true spirit of bayanihan.
Ginebra San Miguel continues to set the standard for resonant advertising campaigns. Recently, at the 46th Catholic Mass Media Awards, “Lamang ang May Tapang sa One Ginebra Nation” won the Best TV Ad-Branded award.
Meet our Brands, Enjoy our Products
Ginebra San Miguel
An iconic Filipino beverage at every Filipino celebration and dining table, known for its distinctive flavor unrivaled in the Philippines and many parts of the world. It has also earned the prestigious 14-time Gold Quality Label award from the Monde Selection International Institute for Quality Selections, a testament to its exceptional quality. More than just a drink, it has become a symbol of Filipino hospitality, reflecting our people’s warm, loving, and welcoming nature.
GSM Blue
Primera Light Brandy
Primera Light Brandy highlights the flavors of our Solera Gran Reserva Brandy concentrate, imported directly from the sun-soaked vineyards of Spain.
Primera Light Brandy is not just any kind of brandy; it is a catalyst for bonding with loved ones, celebrating life’s milestones, and forging connections that transcend time. Meticulously crafted through our premium Smooth Blend process, Primera Light Brandy is a testament to the art of fine brandy craftsmanship and the epitome of shared moments of joy.
1834 Premium
Distilled Gin
Our signature blend showcases the vibrant flavors of Sampaguita and calamansi, skillfully combined to create a wondrous alchemy that pays homage to our founding year of 1834. Distilled with unique Filipino botanicals, it boasts a cheerful, fruity bouquet that’s both refreshing and celebratory. Impeccably refined, this drink effortlessly smooths out any rough edges and qualifies as both hydration and indulgence.
GSM Premium Gin
This one-of-a-kind premium gin is carefully crafted with the finest juniper berries and botanical extracts, ensuring a smooth and satisfying experience with every sip. Whether you’re enjoying it with friends or raising a toast to life’s precious moments, this is the perfect choice for any occasion.
Antonov Vodka
Vino Kulafu
Experience real strength with every sip of our award-winning Chinese wine with a legendary name. It’s more than just a delicious beverage – Filipinos down south of the country swear by the medicinal properties of the 12 authentic Chinese botanical herbs that make up this classic. Indulge in the taste of Vino Kulafu and awaken your senses.
Anejo Gold Rum
Level up your drinking experience and embrace the art of relaxation with this exceptional creation. Aged for 12 long years in oak barrels, this Gold Quality Label award winning rum from the Monde Selection International Institute for Quality Selections has developed a depth of character and flavor that is truly unparalleled. The balanced richness and smoothness, with a subtle vanilla aroma, make it a true delight.
G&T Ultralight Spirit Drink
Savor the moment and escape from the stresses of daily life. This soothing spirit incorporates the calming flavors of tea with the stimulating snappiness of gin. It’s the kind of drink you want to have in your hands while watching the sunset and welcoming the weekend with open arms. Available in two exciting flavors: The refreshing Lemon Ginger and the soothing Apple Black Tea.
Celebrating the Filipino Spirit Across the Globe
Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.
Celebrating the Filipino Spirit Across the Globe
Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.
Celebrating the Filipino Spirit Across the Globe
Our family’s been around since 1834, and you’re part of our rich tradition: the ritual of ice, the soothing sound of the bottle pouring, and the exquisite clink of the first toast. Whether at the grandest parlors or the coolest curbsides of our communities, we welcome all who want to celebrate life and embrace the essence of generosity. Join us in raising a glass to good times and cherished memories, no matter where you are in the world.
#OneGinebraNation
Take a deep breath and you’re already here. We stand together. Hearts swelling and labors praised at the end of each day. Our hands reach for more than the shape of a familiar cuatro cantos or the angelito sans corners. Here in our barangay, we are bound as community that declares: we are one nation under Ginebra.
#OneGinebraNation
As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.
#OneGinebraNation
As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.
