Beauty and brains Arci Munoz is 2016 Ginebra San Miguel Inc. (GSMI) calendar girl, joining the ranks of popular beauty queens, models and actresses who have graced the brand’s calendars.
Beauty and brains Arci Munoz is 2016 Ginebra San Miguel Inc. (GSMI) calendar girl, joining the ranks of popular beauty queens, models and actresses who have graced the brand’s calendars including Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heussaff (2012), Georgina Wilson (2013), Angelica Panganiban (2007) and Ellen Adarna (2015).
“For 2016, we chose Arci Muñoz as our brand ambassador because she embodies the Ginebra San Miguel brand character—strong, versatile and resilient. She is the complete package. She’s got both beauty and brains. She is multi-faceted, being a singer, an actress and a model. Truly, ‘ganado sa buhay’ and definitely one of the country’s most talented, and hottest up and coming artists,” says GSMI vice president and Marketing manager Nelson Elises.
Arci, a College of Fine Arts graduate from the University of the Philippines, entered show business in 2005 via a talent reality search. Since then, Arci has appeared in several television projects and is currently the lead vocalist of the rock band Philia. In 2008, she represented the Philippines in the prestigious Asia Supermodel Competition. Her biggest TV break came earlier this year when she landed the lead role in the top-rating drama series “Pasion de Amor” on ABS-CBN. She is also slated to be seen in the upcoming movie “Etiquette for Mistresses.”
“Being part of the Ginebra San Miguel family is such a big honor and privilege,” says Arci. “I had fun during the photo shoot because our concept for the calendars showed who I am behind the camera. The calendars are actually a sneak peek into my life. Not many people know that I am athletic, that I work out and play basketball. I am a rocker but I also love girly things like fashion,” relates Arci.
GSMI has released six layouts for its annual calendar. “The Ginebra San Miguel calendar girl was first started in 1988, and it is something that consumers look forward to every year,” adds Elises.
Other past Ginebra San Miguel calendar girls were former beauty queens Anjanette Abayari (1994), Alma Concepcion (1995) and Michelle Aldana (1998); former sexy stars Janna Victoria (1999) and Patricia Javier (2000); singer Geneva Cruz (2001); and other famous TV and movie personalities like Rica Peralejo (2002), Aubrey Miles (2003), Belinda Bright and Maricar De Mesa (2004).
This year, Ginebra San Miguel has added a different twist to the annual calendar’s promotions. For every purchase of two (2) bottles of Ginebra San Miguel Bilog, Angelito, Frasquito or one (1) bottle of Frasco at 7-Eleven, MiniStop and other participating outlets, consumers will get a limited edition magazine calendar. To add to this sweet deal, each magazine calendar comes with a set of coupons which can be exchanged for products or premium merchandise items.
GSMI’s flagship brand Ginebra San Miguel has been enjoyed by many for the past 180 years and remains the no. 1 selling gin in the world according to leading global drinks journal Drinks International. Last year, Ginebra San Miguel launched its “Ganado sa Buhay” campaign, which celebrated the hardworking Filipino worker who is “ganado sa buhay” and works hard to provide his family a better future.
Other GSMI products are GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin, Gran Matador Light, Don Enrique Mixkila, Antonov Vodka, Antonov Vodka Mixed Drinks, Vino Kulafu and Primera Light Brandy. For more information, log on to ginebrasanmiguel.com or like the official Facebook page facebook.com/BarangayGinebra.