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After a series of auditions held all over the country, 20-year-old Hotel and Restaurant Management (HRM) student Jonathan Villarma from VMA College, Bacolod City bagged the much-coveted title of G.S.M. Blue Flair Idol 2013 at the grand finals held at the Rajah Sulayman Open Park in Malate, Manila.

His impressive flairtending moves and unique G.S.M. Blue based concoctions, stood out from among the 16 other finalists. G.S.M. Blue brand ambassador, actress Anne Curtis, awarded to Villarma his cash prize of P50,000, product support from G.S.M. Blue, and a bar showcase worth P30,000 for his school.

Other winners were Darwin de Guzman of Immaculate Concepcion International College, first runner-up; Frederick Shane Rubias of Lyceum of the Philippines University, Manila, second runner-up; and Katrina Jane Ramos of Wesleyan Philippines University, Cabanatuan City, third runner-up. Runner-up winners were awarded cash prizes, GSM Blue gimmick packs plus computer packages for their respective schools.

An estimated crowd of 5,000 who witnessed the event were also treated to rockin’ performances by Ginebra’s band ambassadors Callalily, Itchyworms and Rocksteddy, while Anne Curtis entertained the crowd with her renditions of current pop hits.

Since its launch in 2007, G.S.M. Blue Flair Idol contest has become a much-awaited event among HRM students as well as flairtending enthusiasts, which also serves as a platform to enhance their bartending skills to the global standards.

Check out GSM Blue’s official Facebook fanpage at for more details and the latest brand updates.


As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.