THE JAWO LEGACY LIVES ON IN A BOTTLE

As a tribute to “The Living Legend” and former Ginebra playing coach Robert Jaworksi, Ginebra San Miguel, Inc. (GSMI) launches a limited edition Ginebra San Miguel Jawo Bottle.

The special shrink-wrapped bottle will be initially available during the Panagbenga Festival celebration in Baguio City, the birth place of Jaworski.

Jaworski, who was born March 8, 1946 to a Polish-American father and a Filipino mother, moved from the City of Pines to Pandacan, Manila, where he spent most of his growing up years.

As a professional basketball player, Jaworski has set many records including being one of the oldest professional basketball players in the world. When he retired from the Philippine Basketball Association (PBA), he run and won a senatorial seat in the 1998 national elections and served for a full six-year term.

Last year, the PBA retired his Ginebra jersey No. 7 in a grand ceremony. His simple life and “never-say-die” attitude are what endeared him to Filipinos of all social classes.

Much like Jaworski’s humble beginnings, Ginebra grew out of a small, family-owned Spanish era distillery, which in 1834, introduced what was to become GSMI’s flagship product. Since then it has evolved and introduced other liquor brands to cater to its ever-growing market. Ginebra will be celebrating its 180th anniversary in 2014.

The especially-designed Jawo Bottle is Ginebra’s way of thanking its millions of “kalahi” for their continued patronage and for making Ginebra San Miguel the world’s largest-selling gin.

Aside from the Jawo Bottle, the limited edition bottle will also come in two other variants – the 180 Years Bottle, highlighting Ginebra’s colorful heritage and the Lahing Ginebra Bottle featuring its taglines through the years.