Lifestyle clothing brand Bench Body is releasing five uniquely-designed, special edition T-shirts featuring the different brands under Ginebra San Miguel Inc., as part of GSMI’s “Lahing Ginebra, Gandang Porma” campaign.
To get the T-shirts, consumers simply need to collect 30 caps or crowns of any Ginebra San Miguel Inc. product such as Ginebra San Miguel, GSM Blue, GSM Blue Light, Gran Matador Solera, Gran Matador Light, Antonov Vodka Mixed Drink and Vino Kulafu. These can then be exchanged for authentic Ginebra-Bench Body gift certificates at Mini-Stop, Puregold and other accredited Ginebra San Miguel redemption outlets, which can then be presented at participating Bench outlets. Only adults 18 years old and above are eligible to join the promo, which will run until June 30.
As the company’s flagship brand, Ginebra San Miguel, approaches its 180th anniversary next year, the “Lahing Ginebra, Gandang Porma” promo is Ginebra San Miguel’s way of thanking Filipinos for their continued patronage of its products.