The Ginebra San Miguel frontliner label has been recognized recently as one of the best creative works in Asia Pacific for 2020 by the One Club for Creativity in Beijing, China.
From more than 2,600 entries, the Ginebra San Miguel frontliner label is one of the 134 pieces of work selected as last year’s best under the direct-marketing/social media category. The selected works are featured in a worldwide showcase called The One Show Asia Showcase.
Check out the online exhibit of the best of the best in creativity in Asia Pacific, including Ginebra San Miguel’s winning entry via this link: http://winners.oneshow.asia/#/index
Ginebra San Miguel’s award-winning campaigns have consistently drawn inspiration from the Filipinos’ deeply-rooted culture of communal drinking or “tagay” as a symbol of unity, togetherness, and Bayanihan spirit. Recently, Ginebra San Miguel’s digital ad “Tapang na Tunay” won the nod of the Catholic Mass Media Awards (CMMA) for Best Branded Digital Ad as the brand’s One Ginebra Nation campaign took on a deeper meaning during the COVID-19 pandemic as Ginebra San Miguel showed its solidarity with the nation through its donation of disinfectant alcohol to frontliners, among others.
Ginebra San Miguel Inc. (GSMI) is the producer of Ginebra San Miguel products, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.