Ginebra San Miguel Inc. (GSMI) strengthens its lead in the hard liquor category for the first quarter of the year with a market share that is 10-percentage points ahead of its nearest competitor, according to research company Nielsen.
This, as the company sustained growth momentum from last year driving revenues to P12.6 billion, 11% higher than previous year. With better margins, net income reached P1.4 billion, a 34% increase compared to the same period in 2021.
Strong marketing campaigns along with on-ground activities and aggressive selling contributed to its strong performance. Its latest campaigns include “Hanggang Huling Patak ng Bagong Tapang” which mirrored the real-life struggles, sacrifices, and never-say-die spirit of Filipinos during the pandemic, “Choose What’s True” for GSM Blue and “Salamats, Pri” for Primera Light Brandy.
For full year 2021, GSMI recorded a revenue of P42.5 billion, 17% higher than previous year, while operating income registered an increase of 39%, to P5.3 billion.
Despite the pandemic persisting in 2021, GSMI delivered strong sales to close at nearly 42 million cases—the highest sales ever in a single year, and posted a full-year net income of P4.2 billion, 52% higher than prior year—setting a new record for the company.
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.