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MATTEO GUIDICELLI is the new brand ambassador of Primera Light Brandy. The launch held recently at Metrowalk in Pasig City was led by Group product manager Paul Camello and assistant brand manager Ino Vega.

Primera Light Brandy, the light brandy product of Ginebra San Miguel Inc. (GSMI) introduced Matteo Guidicelli as its brand ambassador at a fan event held in Metrowalk, Pasig City. Aside from performing a few songs during the event, he also gave away Primera Light Brandy gift packs to lucky fans.

The Fil-Italian heartthrob has been busier of late engaging in extreme sports such as sky diving, running his own restaurant, and most recently training as Philippine Army reservist. “I like adventurous stuff. I like trying new things and facing my fears all the time. I like the adrenaline high and challenging myself, that is why I do all these things. If I feel can’t do something, I will do it,” shares Guidicelli, who has long expressed his interest in joining the Philippine military and being prepared to serve his country for any eventuality.

Even with his hectic schedule, balancing showbiz commitments and being a dutiful boyfriend to one popular local showbiz royalty, add to that are the hobbies he engages in, Guidicelli says he still finds time to unwind and get-together with family and friends.

“I like to hang out at my restaurant, to chill and have a couple of drinks. My dad is my drinking partner and Primera Light Brandy is something we’ve been drinking even at my restaurant. I mix it with my drinks, especially with Sangria. So I’m very excited to push the brand and represent a Filipino brand that has imported ingredients,” says Guidicelli.

Made from imported ingredients such as Solera Gran Reserva from Spain, Primera Light Brandy was recently awarded a Gold Quality Label Award for its superior quality and taste by the Monde Selection International Quality Institute, the distinguished authority of quality in the food and beverages industry worldwide.

Primera Light Brandy’s distinctly flavorful aroma and taste promise consumers a premium brandy liqueur experience at 55 proof and at an affordable price.

For more on Primera Light Brandy, like the official Facebook account or log on to


As soon as you hear the sound of glasses clinking to a toast, you know you’re in the right place. Whether you’re out with your closest friends or sharing a table with strangers on a casual Friday night, every moment is a celebration with Ginebra. Our barangay is a community where hearts unite and bonds grow stronger. We stand as one nation under Ginebra, where the spirit of togetherness thrives and every tagay is a testament to the everlasting Filipino spirit.